Our Approach
A local partner combining international standards with on-the-ground execution in Thailand.
1
End-to-End, Hands-On Support
From market entry decisions to day-to-day local execution, we remain actively involved as your local operating partner, coordinating stakeholders, managing execution, and acting as a single, accountable point of contact.
2
Deep Local & Cultural Expertise
Our hands-on understanding of local regulations, compliance, and business culture ensures that strategies are not only well-designed, but executable and compliant in real operating conditions.
3
Trusted Local Partnerships & Networks
We provide direct access to a vetted ecosystem of legal firms, accountants, recruiters, and service providers, reducing execution risk and ensuring reliability at every stage.
4
Speed Through Local Execution
Based in Bangkok, we leverage established local networks to accelerate setup, hiring, and decision-making, often saving weeks or months compared to remote or purely advisory approaches.
5
Proven Market Entry Experience
We support international companies entering and expanding in Thailand and ASEAN, guiding them from initial market validation to stable local operations, with clear deliverables and realistic execution timelines.
How We Work
Every market entry is different, execution should not be.
We support international companies through three structured phases, with clear objectives, concrete deliverables, and realistic timelines at each stage.
PHASE 1
VALIDATE
Make informed market entry decisions
What you get
-
Clear go / adjust / no-go decision
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Structured and realistic market entry roadmap
What we do
-
Assess market potential and commercial viability
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Identify regulatory, operational, and competitive constraints
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Define the most suitable market entry model
Indicative timeline:
4–8 weeks
PHASE 2
SET UP
Turn strategic decisions into operations
What you get
-
Operational local presence
-
First hires onboarded
-
Setup risks managed and tracked
What we do
-
Coordinate company setup, legal processes and office operations
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Support hiring and Employer of Record setup
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Act as your local execution partner, coordinating all stakeholders
Indicative timeline
2–4 months
PHASE 3
OPERATE & GROW
Stabilize operations and support growth
What you get
-
Stable and compliant local operations
-
Reduced management overhead
-
Scalable local setup as activity grows
What we do
-
Provide ongoing local support and coordination
-
Manage Employer of Record and office operations
-
Support operational and commercial development
Engagement rhythm
Ongoing monthly support
Our services
Informed Market Study
We deliver focused market studies and feasibility assessments to support confident investment decisions in Thailand and ASEAN.
Our analysis combines market data with local insight to validate demand, positioning, and financial viability before you commit resources.
Local Execution & Control
We manage projects from planning to execution, acting as your local execution lead and single point of coordination in Thailand.
By closely monitoring timelines, budgets, partners, and risks, we ensure decisions are executed effectively on the ground, not just planned.
Accelerated Commercial Access
We support your commercial development by identifying and engaging the right clients and partners in Thailand.
Leveraging our local network and cultural understanding, we facilitate introduction, build trust, and convert opportunities into sustainable business.
Building the Right Local Team
We help you build strong local teams by aligning recruitment with your business objectives and the Thai job market.
From role definition to candidate selection, we ensure you hire the right profiles efficiently and compliantly and with long-term retention in mind.
Fast & Compliant Market Entry
We enable you to hire and operate in Thailand before full incorporation through our Employer of Record solution.
This allows rapid market entry, reduced risk, and full compliance while you validate your business model or prepare for a long-term local structure.
Secure & Efficient Company Setup
We guide you through the legal and regulatory aspects of establishing and operating a company in Thailand.
From selecting the right structure to coordinating with trusted local law firms and advisors, we ensure compliance, clarity, and efficient setup.
Leadership & Commitment
KLAY Consulting is led by Anthony Ky, a Belgian‑Thai executive with a bicultural background and over a decade of international experience building and managing operations across Asia and Europe.
Anthony holds a Master’s degree in Aerospace Engineering from ESTACA (Paris). His engineering background shapes a pragmatic, structured, and execution-focused approach.
Anthony has held senior leadership roles including Project Manager, Managing Director and Board Member, with direct responsibility for market entry, local entity setup, sales growth, team building, and regional operations in Thailand and Southeast Asia.
Fluent in English, French, and Thai, Anthony works directly with clients and local stakeholders, ensuring alignment between international expectations and local execution. He is involved in every engagement, acting as a single, accountable point of contact from initial discussions through implementation.
Our commitment is simple:
To provide practical, reliable support that enables our clients to make informed decisions, operate with confidence, and build sustainable businesses in Thailand and ASEAN.
Contact
KLAY Consulting Co., Ltd.
954/1724, The Metropolis Samrong,
Level 3, Office 308, Moo 9, Sukhumvit Road,
Thepharak, Samutprakarn,
Samutprakarn, 10270, Thailand
+66 94 813 0222
